Vodafone Leads in M2M Connected Cars with Scope Technologies
Vodafone is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. The company has mobile operations in 26 countries, partners with mobile networks in 54 more, and has fixed broadband operations in 17 markets, serving over 400 million mobile customers and 11 million fixed broadband customers.
Mobile operators around the world face increasing competition and dropping prices. With shrinking margins in air time sales, Vodafone was proactively looking for new technologies and potential revenue streams. Vodafone wanted to expand its end-to-end value propositions for both enterprises and consumers. They realized that by expanding Vodafone services beyond traditional telecom services and into the machine-to-machine sphere with “connected cars,” Vodafone could enhance its customers’ lives in new ways and generate new revenue streams.
Vodafone decided to roll out a new intelligent mobile app for connected cars, so it partnered with Scope Technologies, a leading provider of telematics hardware, software and services, to develop its new offering, Drivexone.
To use Drivexone services, consumers simply install a tiny on-board device (OBD) under their cars’ dashboard. The OBD connects to a vehicle’s on-board computer and sends key information to an app on smartphones or tablet via mobile networks. The only person who has access to this information is the car owner themselves, allaying any privacy concerns consumers may have.
With the Drivexone app, Vodafone customers gain a portfolio of services that help them manage their care more easily. For example, they can rapidly locate any of the family cars and analyze route information about where and how far they have been driven (e.g. for tax or other reporting purposes). The app notifies the owner if there is something wrong with the car, such as a low battery or power.
Drivexone also provides drivers with added value services such as safety diagnostic reporting, fuel optimization tips and maintenance alerts. Parents can use Drivexone to ensure their teen motorists drive more safely since it enables them to track their speed and driving style.
Vodafone lends a social aspect to car connectivity by combining safety with gamification. Drivers can share information about their driving style or location over social networks and see how they rank compared to their friends.
Scope Technologies provided Vodafone with the full back end hardware and software that powers the Drivexone offering. Using Scope’s open architecture, Vodafone was able to easily develop its proprietary interface for Drivexone, and connect with Scope’s backend.
Piloted first in Italy, Vodafone currently has plans to expand these offerings to additional geographies.
Scope has enabled Vodafone to establish itself as a leader in the M2M market, leading the shift of mobile operators from selling just air time to selling other value added solutions to their customers. Vodafone has been able to extend its offering to its existing customers, both auto manufacturers and consumers, providing them with the following benefits:
- Promote driver safety by encouraging them to share driver information through games
- Encourage better driving behavior
- Encourage fuel efficiency