
The success of any transport and logistics solution is measured in terms of its ability to acquire, distribute and manage data accurately and
efficiently. In the face of technological advancements in data collection, traditional bottlenecks associated with data distribution still persist.
MProfiler has been developed as a data distribution platform to deliver data according to pre-defined user profiles, catering for preferred communication
methods, content, time and location.
Mobile-originated data can be distributed to any number of users within an organisation using any user-specified device, providing online data,
anytime, anywhere.
A subscription-based structure enables data distribution to all subscribers using any application, resulting in visibility of critical information
such as estimated time of delivery throughout the supply chain. The result: minimised distribution costs, improved efficiency and customer satisfaction.
Users define content type as part of their Active Subscription Profile (ASuP).
In accordance with these requirements, MProfiler processes inbound data and analyses content prior to distribution to subscribers. Content-based
subscription permits users to filter information relevant to their needs, resulting in improved time management and increased productivity.
The system caters for priority content delivery based on business requirements. Utilising MProfiler’s Intelligent Message Queuing (IMQ) system,
content is seamlessly prioritised thus expediting transfer of high priority data to designated subscribers.
Multiple communication gateways – such as SMS, Email, and GPRS - ensure seamless data transportation between the various mobile networks
and fixed line environments. The result is high throughput and reliability of data transfer combined with a lower Total Cost of Ownership (TCO).
MProfiler provides the platform for third party modules (or plug-ins) to be developed, facilitating ongoing expansion and providing an adaptable
investment path based on changing business requirements.
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